X-ray EIZO pin-up calendar by BUTTER

Advertising agency BUTTER came up with a rather unusual idea. Their client, EIZO, is specialized in manufacturing medical monitors. To study x-ray images. Well, now your local physician has something different to watch then just them boring broken bones…

Check out this great x-ray Pin Up 2010 calendar. Great idea, great result, but a bit weird should you find this calendar hanging in your physicians office next time you visit the hospital…











Want to view all the calendar pin-ups? Check the BUTTER website.
(via We Are)

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